Combining popular holidays with specialized store displays is a great way to take advantage of seasonal sales. Having Spring right around the corner, this is the perfect time to start planning our Mother’s Day store display ideas. That’s why we want to share with you 5 effective ways to create an attractive store display that will help you showcase your new and best-selling products, boosting your sales and giving your customers the gift they are looking for.
In order to make the most out of our Mother’s Day store display, we should remember to use eye-catching colors and patterns. We should also offer our customers gift inspiration to encourage them to shop with us. Showcasing our best-selling products, making the display personal, and taking advantage of bundles will also help us create a successful store display for this very special day.
Use Eye-Catching Colors and Patterns
Before we start choosing the products we want to show our customers, we need to start with the basics. This means choosing a color palette that will make our store display stand out. We want to make sure our Mother’s Day store display catches the attention of every visitor that walks in. Usually, pink, red, and white palettes tend to be the most popular colors for Mother’s Day.
Adding an additional color like violet or fuchsia to highlight specific products and offers will also work. Also, mixing colors with interesting patterns and shapes will instantly grab your customers’ attention.
Offer Gift Inspiration
One important aspect to remember is that most of our customers will walk into our store looking for the right gift. Therefore, we want to create a Mother’s Day store display that offers gift inspiration. One way of achieving this is coming up with a shopping guide for our customers. This could be part of the store display, or a header in our website. Categorizing our products can also help. We can do this by adding smaller sections with gifts for moms, for wives, for grandmothers, and so on.
Also, displaying our items along wrapping paper, gift bags, and with complementary gifts can help your customer visualize the whole concept. They will see the complete gift deal and get it from your store.
Showcase Best-Selling Products
The main purpose of having a Mother’s Day store display is to encourage visitors to get their gifts with us. In order to do this, we should make sure to showcase our best-selling products. This way, we will increase the chances of turning casual visitors into shopping customers. We also want to showcase new arrivals, complementary items, and other products that might look good when paired with tour Mother’s Day items.
If we have a small or limited space in our store, we could choose to showcase best-selling products only, or display a small selection of each. This will ensure our visitors are seeing our top products and feel invited to look around if they don’t find what their looking for right away.
Make it Personal
Now, a key element of having a successful Mother’s Day store display to make it personal. Every other business will have a banner, a window display, or an entire aisle dedicated to this holiday. If we want to stand out from the crowd, we should make our store display feel personal. One way to achieve this is by showing different products for mothers, grandmothers, aunts, wives, sisters, and so on. This will help our customer find the right gift for the right person.
We should also offer the option to personalize our products, whether by adding a name, a phrase, or customizable gift bags and wrapping paper. By doing this, we turn our store into a one-stop-shop where they can get the perfect gift for their loved ones wrapped and ready to go.
Take Advantage of Bundles and Gift Baskets
Last but not least, we should make sure we are taking advantage of bundles and gift bags in our Mother’s Day store display. As we mentioned before, showing complementary products is a great way to invite visitors to walk into our store. When we have bundles, our customers are more likely to get a present for their mother, their wife, and any other friend and relative. So, if they can find all the gifts at our store and on top of that save a little, our customers will hardly feel like walking past our store.
We can also offer gift baskets for our customers, especially those who like to complement their gifts. This can give us a great opportunity to personalize our products even more. In addition, we can partner with non-competing business and add other products like chocolate, flowers, and candles.
If you are looking for the best novelty products to add to your Mother’s Day store display, you are in the right place. We carry a wide variety of novelty items that will become a success among your customers. Feel free to visit our online catalog or get in touch with us. We’ll be more than happy to talk to you and answer all your questions.
